![](https://www.tumblr.com/widgets/share/tool?posttype=photo&canonicalUrl=http%3A%2F%2Fwww.jsjohnson.ca%2Falbums%2Fproducts%2Fcontent%2Fshot-photoshopped-and-campaign-by-js-johnson-1%2F&content=http%3A%2F%2Fwww.jsjohnson.ca%2Fstorage%2Fcache%2Fimages%2F000%2F095%2F40V-HAMMER-BANNER-TEXT%2Flarge.1628011531.jpg&caption=%3Cp%3E%3Cstrong%3E%3Ca href="http%3A%2F%2Fwww.jsjohnson.ca%2Falbums%2Fproducts%2Fcontent%2Fshot-photoshopped-and-campaign-by-js-johnson-1%2F" title="Shot, Photoshopped, and Campaign by J.S. Johnson"%3EShot, Photoshopped, and Campaign by J.S. Johnson%3C/a%3E%3C/strong%3E%3C/p%3E%3Cp%3EMakita%27s+North+American+40V+XGT+Launch+was+in+2020%2C+and+the+product+line+struggled+to+gain+momentum+in+western+Canada.+Working+with+Makita+Canada+Jason+developed+a+new+campaign+for+the+Makita+40V+at+Calgary+Fasteners.+%2240+Reasons+to+Upgrade%22+targeted+existing+Makita+users+looking+for+more+power+on+the+jobsite.%3C/p%3E){kind=link}
Shot, Photoshopped, and Campaign by J.S. Johnson
Makita's North American 40V XGT Launch was in 2020, and the product line struggled to gain momentum in western Canada. Working with Makita Canada Jason developed a new campaign for the Makita 40V at Calgary Fasteners. "40 Reasons to Upgrade" targeted existing Makita users looking for more power on the jobsite.